ST. PAULI GIRL BEER DEBUTS 2007 NATIONAL AD CAMPAIGN

CHICAGO – February 2007 – St. Pauli Girl beer unveiled its new print ad campaign with the new tagline, "Drop Dead Refreshing". The new creative features the next generation of alluring St. Pauli Girl images.

St. Pauli Girl's 2007 print advertising campaign evolves from the previous year's work. It brings the brand to life with a female transformed into a beer image but with a new twist. The attractive poses developed for the campaign were actually photographed in studio with the help of a renowned and popular model. At this point, St. Pauli Girl is not revealing this woman's identity, but expects their brand fans to weigh-in and venture their guesses at www.stpauligirl.com. The company plans to reveal her identity this spring.

"This campaign takes the highly successful 2006 campaign to a new level and introduces our new tag line which reflects the essence of the brand along with St. Pauli Girl's edgy sense of humor," said Fred Graefenhain, vice president of marketing for Crown Imports, St. Pauli Girl's U.S. importer.

The new executions will premiere in March and April issues of select national magazines including Esquire, Maxim, Men's Health, Playboy, Rolling Stone, Backpacker, and Sports Illustrated.

"The experience consumers have with the St. Pauli Girl brand is personal," said Bill Eisner, partner at Nonbox, the agency of record for St. Pauli Girl. "We wanted to create a visually and emotionally appealing page where each reader could fill in the blanks with their own experiences."

The new national print creative will be augmented with outdoor ads that have short, humorous copy in key markets including Baltimore, Chicago, Las Vegas, Miami-Ft. Lauderdale, Philadelphia, Providence, San Diego, San Francisco-San Jose, Seattle and Tampa-St. Petersburg beginning in May.

St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage are brewed and bottled by the St. Pauli Brauerei in Bremen, Germany. St. Pauli Girl Beer is the No. 2 selling German Beer and St. Pauli Non-Alcoholic is the No. 1 selling imported Non-Alcoholic Malt Beverage. Crown Imports LLC is the exclusive importer of St. Pauli Girl in the United States. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer. For more information, visit www.crownimportsllc.com. FFor more information on St. Pauli Girl, visit www.stpauligirl.com. .